This initiative presents a number of monuments along with an experience designed to suit mobile devices. Within the overall strategy, this app makes it easy to access information concerning a cultural or tourism product such as monuments and is aimed at the “Intentional Visitor” and the “Chance Visitor” alike. The app has been constructed based on the same CMS that manages the museum’s website, allowing the information in the mobile app to be updated constantly so long as the mobile device is connected to the Web.